Fact: Content marketing drives the majority of SEO strategies.
(It’s a fact, confirmed by Google, by the way. Andrey Lipattsev, Search Quality Senior Strategist at Google confirmed that high-quality content and link building are the two most important ranking signals.)
You need to publish highly-valuable content, if you want to rank, attract targeted visitors and drive conversions.
Unfortunately, it’s easier said than done, right?
With everyone else doing the same – using content to drive rankings and traffic – your blog posts, long-form content and other assets must really exceed everyone’s expectations.
You have to:
- Be relevant. Whatever you publish must relate to your audience’s problems and interests. Not to mention, you need to optimize it for the exact phrases those people would use when looking for such information.
- Deliver content Google will find authoritative. Otherwise, it’d never reward it with high rankings.
- Engage visitors. Quality signals like how long they stay reading the content, play a critical role in its SEO success too, after all.
Not a small feat, isn’t it?
That’s why we’re here. And we have a trick up our sleeve to help you overcome those challenges.
Smashing Rankings is run by an experienced SaaS copywriter – Pawel Grabowski.
Over the last five years, Pawel has written SEO-driven copy for over 40 SaaS brands, including HubSpot, Close.io, AdEspresso, SEMrush and more.
His content has helped SaaS companies get to the top of Google, drive targeted visitors and get more signups and leads.
He now oversees all content marketing projects for our clients.