SaaS Content Marketing

Do you need to get more visitors, signups or generate more buzz about your SaaS?

Fact: Content marketing drives the majority of SEO strategies.

(It’s a fact, confirmed by Google, by the way. Andrey Lipattsev, Search Quality Senior Strategist at Google confirmed that high-quality content and link building are the two most important ranking signals.)

You need to publish highly-valuable content, if you want to rank, attract targeted visitors and drive conversions.

Unfortunately, it’s easier said than done, right?

With everyone else doing the same – using content to drive rankings and traffic – your blog posts, long-form content and other assets must really exceed everyone’s expectations.

You have to:

  • Be relevant. Whatever you publish must relate to your audience’s problems and interests. Not to mention, you need to optimize it for the exact phrases those people would use when looking for such information.
  • Deliver content Google will find authoritative. Otherwise, it’d never reward it with high rankings.
  • Engage visitors. Quality signals like how long they stay reading the content, play a critical role in its SEO success too, after all.

Not a small feat, isn’t it?

That’s why we’re here. And we have a trick up our sleeve to help you overcome those challenges.

Smashing Rankings is run by an experienced SaaS copywriter – Pawel Grabowski.

Over the last five years, Pawel has written SEO-driven copy for over 40 SaaS brands, including HubSpot,, AdEspresso, SEMrush and more.

His content has helped SaaS companies get to the top of Google, drive targeted visitors and get more signups and leads.

He now oversees all content marketing projects for our clients.

How We Do It

We deliver content marketing strategies in three steps:



We identify topics and ideas that position your brand along the buyer’s journey.



We create content assets and optimize them to rank and appear in SERPs for relevant searches.



We create lead generation assets that send people into your marketing funnel.

Image of a client of the SEO for SaaS agency.

“Pawel, you did more than fill a copywriting need for us, you got results. Both of the SEO pillar pages you wrote rank on page one for competitive terms and drive tons of targeted traffic and leads. You made it easy for me to know what you needed with an easy onboarding and education process, and you were invaluable during the process by providing expertise on the subject matter. Thank you!”

Jami Oetting, Senior Manager, Product Campaigns, Hubspot


“Pawel is our go-to person when we need great content and copy. His vast B2B copywriting experience plus incredible SEO and SaaS expertise have been instrumental in WisePops’ growth. With Pawel’s help, we’ve been able to publish content that ranks without any extra effort on our side and attracts a lot of new customers.

What’s more, Pawel is super easy to work with and always feels like a member of our team, not an external vendor. I’m happy to recommend Pawel to any other SaaS marketer looking for help with growing their product.”

Greg d’Aboville, Head of Growth,


Pawel is one of the best writers we’ve ever worked with.

He immediately understood the kind of content that our audience like and constantly delivers great articles, on time.

All his articles are well researched, full of data points and links to interesting resources. We’re gonna work more and more with Pawel as he also has a clear strategic view on Content Marketing and provides valuable feedback to scale our marketing effort.”

Massimo Cheruzzi, CEO, AdEspresso

Why Us – The Smashing Rankings Difference


Our purpose is to solve your SEO-related problems. Be it identifying and fixing individual issues with the site to implementing your entire SEO strategy.


We identify the biggest wins and improve your search visibility gradually by testing, learning, and iterating along the way. By working this way, we deliver results quick and accrue less cost for you.


We’ve spent over 5 years working in the SaaS industry exclusively. As a result, we understand the SaaS buyers mindset perfectly and are comfortable with engaging them in the SERPs.

Our Clients

Some of the companies we have helped grow already.

See more of our clients.

Frequently Asked Questions

Because SaaS is what we know best. We come from the software background. We also have a high degree of specialised knowledge in the SaaS market. Because of that, we can deliver the highest value to companies in this industry.

When you work in a single market, it’s only natural to eventually be approached by competing companies. And we’re often asked how we manage such situations.

It’s simple; we accept no more than two companies targeting similar audience with identical or very similar products.

However, we will also give the first one that hired us the right to buy exclusivity. By paying a higher rate, they can lock us from working with competitors for the duration of our engagement.

Sure you can. However, we don’t book clients on the sole promise. We will book you into our schedule only upon a receipt payment or a deposit, depending on the project size.
We’re in Drogheda, a beautiful town in the North East of Ireland. However, we work with clients from all over the globe.