Pawel Grabowski - SaaS SEO Consultant

Hi there, great to meet you. I am an Irish-based SEO consultant working with B2B SaaS brands exclusively.

Portrait photo of Pawel Grabowski, the owner of Smashing Rankings.Over the last five years, I have helped over 40 SaaS brands, ranging from well-known and much-revered brands to new startups trying to break into the market. For some, I’ve planned and written an SEO-optimized copy. For others, I developed and executed complete SEO campaigns. For all, however, I helped increase their rankings, boost organic traffic, generate more signups and increase the conversion rate from Google.

As a result, most of my clients have been coming back to hire me again and again and again. Some have been doing so for years.

One reason, I believe is because I’m super easy to work with (you’ll learn more on that later on this page.) The other, because driving organic traffic requires staying on top of constant changes to Google’s core algorithm, emerging new strategies and shifts in the SaaS audience’s preferences.

I share that expertise with clients through my SEO consultancy.

My passion is helping B2B SaaS marketers drive more signups and revenue by increasing their rankings and search engine traffic.

What I Help You Achieve

I focus on generating more revenue and growth for your SaaS.

I do this by increasing the number of signups, trials or demo requests (depending on your sales process.) This, in turn, happens as a result of driving more highly-targeted traffic to your site by boosting its search visibility and rankings in Google.

To achieve the above, I work on three elements of the SEO strategy:

  • Website and On-page Optimization. I make sure that your website is readable by Google, free of any potential technical SEO errors and optimized for the right keywords.
  • SEO Copywriting. I write the content to position your pages for relevant, high-value keywords.
  • Link Development. I also increase your authority by sending relevance and quality signals through building high-quality, white hat links to your site.
Image of one of the SaaS SEO consultant's clients.

Pawel exceeded my expectations by a long shot on this project. In a short period of time he provided us with a very thorough evaluation of where our site is currently, where some “Easy Wins” are, and what some concrete strategies should be going forward.  Now my team and I have a reliable roadmap for the upcoming few months in which we know our organic rankings (particularly for high intent keywords) will surely rise, and with it the rest of the business. I can’t recommend working with Pawel enough for anyone who’s serious about increasing targeted organic traffic to their site

Craig Hewitt – CEO,

My SEO consulting services include, specifically:

  • In-depth keyword research to uncover high-value terms that will drive direct signups,
  • Complete site audits including a content audit to find new ways to improve its performance further,
  • A thorough on-page optimization to enhance your website and content, including internal link structure updates,
  • Developing a comprehensive SEO content strategy to help drive the results you want,
  • Content marketing and content creation to position your company for the most valuable target keywords,
  • Link building and digital PR to help boost your authority and links at the same time and more. Please note, I use white hat link building strategies only.
  • Link profile audits and link profile cleanups,
  • Technical SEO optimization that will make your website more compliant with relevant ranking signals and more.

Why SaaS Companies Choose Me As Their SEO Consultant

For one, because I have unmatched SEO and copywriting expertise in the software as a service industry. I have spent the last five years working with SaaS brands exclusively and developed a great comfort in communicating with software buyers. Overall, however, I have more than ten years of digital marketing experience (including four and a half years spent working as an in-house SEO.)

I have also written copy for SaaS brands that positioned my clients in front of their target audience in Google.

As a result, I understand the SaaS audience. I know what their challenges are and can create a detailed action plan to connect with those people in Google easily.

I also understand SaaS companies’ common search engine optimization strategies. This insight helps me beat my clients’ competition in the organic search.


“I’m blown away by the Growth Master Plan SEO strategy we received. It contains more than just the analysis of our current situation, the market, and the opportunity. We got a detailed, actionable plan to help us improve our rankings, drive more traffic, and reach our goals in return. With it, we now know exactly what to do to increase our traffic and signups. Thank you, Pawel!”

Ana Ojeda, Marketing Manager, Quaderno

My Approach to Working With Clients

Here’s the process I’d go through when working to position your SaaS brand in search.

  1. I start off by learning about your business, specific market and your business objectives.
  2. Next, I analyze your current situation – Your top keywords, rankings, traffic, and website architecture.
  3. I also analyze what your competitors are doing to identify factors that contribute to their success – Top keywords that drive them money, links, content and more.
  4. Based on the research above, I formulae a custom SEO plan to reach your objectives in your ideal timeframe. It includes a long term analysis of the factors that will ensure your brand’s continuous growth through search.
  5. Finally, I get to work at implementing it.

And implementing the SEO strategy includes (but is not limited to):

  • Auditing and optimizing the website,
  • Improving the site’s architecture,
  • Expanding its copy and developing new pages,
  • Creating the content,
  • Building links and more.

“Pawel, thank you! Your analysis of our content so far, and the coaching session that followed helped us understand what’s been stopping our pages from ranking well. We’ve implemented your suggestions to correct all those issues and we’re seeing amazing results already. Thank you so much for your help!”

Eugen Knippel, Head of Growth Marketing, Adverity

How We Work Together, Then

I aim to be as easy to work with as possible. I start working on your project as soon as possible, focusing on the most important elements that can move the needle for your brand first.

What’s more, I love establishing long-term relationships with clients. By doing so, I often become an expert in their business and the product, something that increases my ability to position it in the search results well.

And I simplify your budgeting process with flat-rate pricing, particularly when it comes to content creation. I offer flat-rate monthly consulting fees and fixed rates per various content assets. Plus, I can always tailor the strategy to your marketing budget and production plan.

Image of a client of the SEO for SaaS agency.

“Pawel, you did more than fill a copywriting need for us, you got results. Both of the SEO pillar pages you wrote rank on page one for competitive terms and drive tons of targeted traffic and leads. You made it easy for me to know what you needed with an easy onboarding and education process, and you were invaluable during the process by providing expertise on the subject matter. Thank you!”

Jami Oetting, Senior Manager, Product Campaigns, Hubspot

Why You Should Hire Me Rather Than a Typical SEO Agency?

First of all, I have an unmatched industry experience that allows me to understand your product, the market and find ways to deliver the results you seek:

  • For the last five years, I have worked in the SaaS industry exclusively.
  • Prior to that, I spent four and a half years working as an in-house SEO. I delivered a seven-figure annual revenue from the organic search.
  • I also ran a software company, and have experienced all the challenges you face when building and growing your SaaS.
  • I have worked with over 40 SaaS brands as a copywriter and SaaS SEO consultant, and have gained experience in helping companies from startups to established, renowned brands.

But also, because when working with me, you’re working with the very person who’s going to invest their time and expertise to help you. You won’t deal with any account holders, managers or anybody else but me.

Interested in hiring an SEO consultant to propel your SaaS in the search results?

Contact me through the form below to find out more about how I can help, discuss your project or request a quote. We’ll talk either via email or schedule a free consultation, whichever option works best for you.

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Why Us – The Smashing Rankings Difference


Our purpose is to solve your SEO-related problems. Be it identifying and fixing individual issues with the site to implementing your entire SEO strategy.


We identify the biggest wins and improve your search visibility gradually by testing, learning, and iterating along the way. By working this way, we deliver results quick and accrue less cost for you.


We’ve spent over 5 years working in the SaaS industry exclusively. As a result, we understand the SaaS buyers mindset perfectly and are comfortable with engaging them in the SERPs.

Our Clients

Some of the companies we have helped grow already.

See more of our clients.

Frequently Asked Questions

Well, we might be biased but we think that you do, and that’s for a simple reason. SEO allows you to grow while keeping the Cost of Customer Acquisition (CAC) under tabs.

SaaS marketing has an inherent and unfortunately, unavoidable flaw. The more you grow, the more you have to pay to acquire users. This is particularly true for freemium or trial models.

Given the typical SaaS conversion rates, you need to drive huge amounts of traffic to generate enough signups to warrant steady revenue growth. So, if you rely on paid traffic to do so, your cost of acquisition will rise continuously. It will get even bigger as you try to scale and boost the growth rate.

Using channels that do not require you to pay for every visit, like SEO, maintains a low and steady CAC even while your traffic and signups continue to grow.

Our goal is to drive your signups and revenue. Over time, as the strategy matures, you will see an uptake of signups and conversions from the organic search. This will happen because our work will drive more traffic to your site from the search engines. So, a more immediate result will be an increase in visitors landing on your site from Google. This, however, will come as a result of your content ranking well for high-value keywords. You’ll notice that in the ranking reports we’ll be sending you every month.

In short, the biggest outcomes of the SEO strategy (in the order of importance) are signups, traffic, and rankings.

Unfortunately, there is no simple answer to this. You’ll see an uptake in rankings relatively soon. But these changes mightn’t be big enough to deliver the key results – traffic and signups. Depending on your current situation, it might take a while for the rankings to raise to a level where they start bringing relevant visitors.

In general, we say that you should see some changes in traffic around 90 days after launching the strategy.

There are three factors that make us stand out:

Our focus on a single industry – SaaS. We work with SaaS brands exclusively. As a result, we have an incredibly deep understanding of the industry. We know how your target audience thinks, how they look for information online, and most importantly, how they evaluate and choose SaaS products.

All this knowledge helps us deliver successful campaigns to clients.

The problem-solving approach. We do not follow the same route with every client. Instead, we focus on your current marketing problem and devise a strategy to overcome it in the shortest time possible.

The agile approach. We identify the biggest wins and improve your search visibility gradually by testing, learning, and iterating along the way. By working this way, we deliver results quick and accrue less cost for you.