SEO Consulting

Almost every SaaS customer begins their buying journey in Google.

Sure, some of your current users might have discovered you on Product Hunt, saw your content on social media or clicked on your ad.

But to ensure sustainable and consistent growth you must position your SaaS along your audience’s entire buying journey in search.

The thing is –  You already know how enormously difficult it is to rank well in Google.

Your success in search results requires two critical, and hard to come-by factors after all:

  • The deep understanding of the industry and the target market, and
  • Solid processes to put that knowledge into practice.

Luckily, my team of SEO experts and I have both.

For the last five years, we’ve been helping software and tech companies across the world increase their search visibility and attract more qualified leads with SEO and content strategies. And we’ve documented every step of the way to create repeatable processes to deliver results you can bank on. 

  • We’ve helped a sales tax software company grow their traffic 120% in just over a month by identifying untapped opportunities to rank their existing content better.
  • Thanks to our work, a data intelligence platform has increased their traffic 500% within 6 months with a thorough site audit and targeted pillar pages.
  • We’ve helped another SaaS company – an online surveys platform – secure top three rankings for highly targeted keywords and attract thousands of relevant customers to their app.

We’d love to help get your SaaS in front of your target audience and convert as many of them as possible into your users.

Our SEO Consulting Services Include:

SEO STRATEGY

We can analyze your rankings, traffic, the website and the competition to create a roadmap to help reach your business goals.

KEYWORD RESEARCH AND INTENT MAPPING

Discover the entire scope of topics and keywords your website should be targeting to ensure a complete search visibility in your target market.

ana-quaderno

“I’m blown away by the Growth Master Plan SEO strategy we received. It contains more than just the analysis of our current situation, the market, and the opportunity. We got a detailed, actionable plan to help us improve our rankings, drive more traffic, and reach our goals in return. With it, we now know exactly what to do to increase our traffic and signups. Thank you, Pawel!”

Ana Ojeda, Marketing Manager, Quaderno

TECHNICAL SEO

To rank, your website should have as few technical issues as possible. Our technical site audits uncover what’s preventing your site from performing in SERPs better and make recommendations to fix them. We will also fix site architecture and other related issues.

ON-PAGE OPTIMIZATION

Let us analyze your content, keyword targeting and topics to identify opportunities to boost its search performance significantly.

Eugen

“Pawel, thank you! Your audit of our content so far, and the coaching session that followed helped us understand what’s been stopping our pages from ranking well. We’ve implemented your suggestions to correct all those issues and we’re seeing amazing results already. Thank you so much for your help!”

Eugen Knippel, Head of Growth Marketing, Adverity

LINK BUILDING

Links drive authority and rankings. We analyze your current backlink profile and develop strategies to generate more links to your site.

SEO COPYWRITING

Strong and well-optimized copy is the foundation of the majority of SEO strategies. We have incredible in-house talent to create content that will rank incredibly well (and we can prove it.)

Image of a client of the SEO for SaaS agency.

“Pawel, you did more than fill a copywriting need for us, you got results. Both of the SEO pillar pages you wrote rank on page one for competitive terms and drive tons of targeted traffic and leads. You made it easy for me to know what you needed with an easy onboarding and education process, and you were invaluable during the process by providing expertise on the subject matter. Thank you!”

Jami Oetting, Senior Manager, Product Campaigns, Hubspot

Why Us – The Smashing Rankings Difference

THE PROBLEM-SOLVING ATTITUDE

Our purpose is to solve your SEO-related problems. Be it identifying and fixing individual issues with the site to implementing your entire SEO strategy.

AGILE APPROACH

We identify the biggest wins and improve your search visibility gradually by testing, learning, and iterating along the way. By working this way, we deliver results quick and accrue less cost for you.

DEEP INDUSTRY EXPERTISE

We’ve spent over 5 years working in the SaaS industry exclusively. As a result, we understand the SaaS buyers mindset perfectly and are comfortable with engaging them in the SERPs.

Our Clients

Some of the companies we have helped grow already.

See more of our clients.

Frequently Asked Questions

Well, we might be biased but we think that you do, and that’s for a simple reason. SEO allows you to grow while keeping the Cost of Customer Acquisition (CAC) under tabs.

SaaS marketing has an inherent and unfortunately, unavoidable flaw. The more you grow, the more you have to pay to acquire users. This is particularly true for freemium or trial models.

Given the typical SaaS conversion rates, you need to drive huge amounts of traffic to generate enough signups to warrant steady revenue growth. So, if you rely on paid traffic to do so, your cost of acquisition will rise continuously. It will get even bigger as you try to scale and boost the growth rate.

Using channels that do not require you to pay for every visit, like SEO, maintains a low and steady CAC even while your traffic and signups continue to grow.

Our goal is to drive your signups and revenue. Over time, as the strategy matures, you will see an uptake of signups and conversions from the organic search. This will happen because our work will drive more traffic to your site from the search engines. So, a more immediate result will be an increase in visitors landing on your site from Google. This, however, will come as a result of your content ranking well for high-value keywords. You’ll notice that in the ranking reports we’ll be sending you every month.

In short, the biggest outcomes of the SEO strategy (in the order of importance) are signups, traffic, and rankings.

Unfortunately, there is no simple answer to this. You’ll see an uptake in rankings relatively soon. But these changes mightn’t be big enough to deliver the key results – traffic and signups. Depending on your current situation, it might take a while for the rankings to raise to a level where they start bringing relevant visitors.

In general, we say that you should see some changes in traffic around 90 days after launching the strategy.

There are three factors that make us stand out:

Our focus on a single industry – SaaS. We work with SaaS brands exclusively. As a result, we have an incredibly deep understanding of the industry. We know how your target audience thinks, how they look for information online, and most importantly, how they evaluate and choose SaaS products.

All this knowledge helps us deliver successful campaigns to clients.

The problem-solving approach. We do not follow the same route with every client. Instead, we focus on your current marketing problem and devise a strategy to overcome it in the shortest time possible.

The agile approach. We identify the biggest wins and improve your search visibility gradually by testing, learning, and iterating along the way. By working this way, we deliver results quick and accrue less cost for you.