FACT: Today’s B2B customers begin their buying journey in Google.
They turn to the search engine for advice that would allow them to learn more about their problem. They scout the SERP listings for information about potential solutions and they use it to get recommendations of the best vendors to consider too – like your company!
So, when your prospective clients find your company at the top of the search results, they not only begin considering you as a potential vendor…
They immediately develop positive attitudes about you too. They see you as cutting edge, dynamic and forward thinking and as a result, they are far more likely to choose you over the competition.