SEO for SaaS

Enjoy all the benefits of ranking on the first page of Google – signups, leads, sales, and the industry authority. Leave making it happen to us.

We leverage 10 years of experience in the software industry to develop Search Engine Optimization (SEO) strategies that deliver predictable results that you can bank on.

Here’s a quick look into our SEO framework – The SaaS Lead Booster Program – that helps us deliver growth and results for companies like yours every single time.  

Step 1. The Discovery Session

To get you the traffic and leads, we must understand your business and the target market thoroughly.

That’s why we start every client engagement with a discovery session. It helps us:

  • Get to know you and your product better,
  • Learn more about your goals, objectives and the target market, but also,
  • Gather all the information we need to launch the SEO campaign for your SaaS.

We’ve made this process super simple for you, though. All you need to do is complete a short intake document that asks for the information we require. Competing it shouldn’t take you longer than 30 minutes. But the information you’ll share will help us to get started.


“Pawel has amazing work processes, from getting the information from us, ensuring that we both understand the goals for the campaign, to the implementation. And because of that, we never have to go back and forth with edits and get projects done fast. What’s more, Pawel works hard on establishing a personal connection with a client; it’s always a pleasure to work with him.”

Kate Chernyaeva – Marketing Manager, SEMrush

Step 2. Research

Next, my team and I look at your current situation to understand the work required to meet your goals.

Specifically, we analyze:

  • Your current rankings and traffic. We conduct rank check to evaluate your current search visibility and identify where you are in relation to your goals.
  • Your website and content. We go beyond just identifying technical or on-page optimization issues that might be hindering your SEO efforts, though. We look at your user experience, mobile-friendliness and many other factors to evaluate how ready your site is to rank better.
  • We identify how many links point to your site. We also look at their quality and sources that link to you (and whether any need to be disavowed.)
  • The competition. We also break down your competitors’ SEO campaigns. We analyze their search visibility and identify what has worked particularly well for them. We also look at their backlinks and content to identify the most viable keywords to target. This step allows us to assess the market and search opportunity better but also, identify ways to outrank the competition quickly.

We compile our findings in a report and forward it to you. The document also includes a list of reasons why the website is not ranking well in the search results yet, along with recommendations for fixing them.

Step 3. Keyword Research and SEO Roadmap

With all the research completed, we turn to the most critical aspect of the process – Developing your SaaS SEO strategy and defining the action plan to achieving your goals.

In this step:

  • We research new keywords you should target. We identify both commercial and informational phrases to position your SaaS along the entire buyer’s journey.
  • We plan your content strategy. We map keywords to topics your audience cares about and create a detailed plan to driving search traffic.

“I’m blown away by the Growth Master Plan SEO strategy we received. It contains more than just the analysis of our current situation, the market, and the opportunity. We got a detailed, actionable plan to help us improve our rankings, drive more traffic, and reach our goals in return. With it, we now know exactly what to do to increase our traffic and signups. Thank you, Pawel!”

Ana Ojeda, Marketing Manager, Quaderno

Step 4. Quick Wins

Many larger or older sites have untapped opportunities – Underperforming content or technical issues that hinder their search visibility.

We identify those high-impact items during the research stage and target them first to deliver wins for your business as early as possible.

When targeting quick wins, we:

  • Improve on-site SEO to eliminate common issues preventing pages from ranking well.
  • Boost on-page optimization for critical pages that rank on pos. 11-20, typically, to push them to page one.
  • Improve site architecture to pass more link juice to high-value pages.
  • Fix up site speed and other technical issues, if any, and more.

“Pawel, thank you! Your analysis of our content so far, and the coaching session that followed helped us understand what’s been stopping our pages from ranking well. We’ve implemented your suggestions to correct all those issues and we’re seeing amazing results already. Thank you so much for your help!”

Eugen Knippel, Head of Growth Marketing, Adverity

Step 5. SEO Copywriting and Content Development

Having strong, well-optimized website copy and content is your biggest advantage in search. This is what allows you to position your SaaS as an authority in your product category, and rank faster for relevant keywords.

We have a trick up our sleeve that ensures our content to always rank incredibly well – A professional SaaS copywriter in our midst.

Pawel will oversee your strategy personally, ensuring you get the highest quality content possible that matches Google’s expectations for a page worthy of top rankings.

Image of a client of the SEO for SaaS agency.

“Pawel, you did more than fill a copywriting need for us, you got results. Both of the SEO pillar pages you wrote rank on page one for competitive terms and drive tons of targeted traffic and leads. You made it easy for me to know what you needed with an easy onboarding and education process, and you were invaluable during the process by providing expertise on the subject matter. Thank you!”

Jami Oetting, Senior Manager, Product Campaigns, Hubspot

Step 6. Link Building

A site with better (read: higher quality) backlinks will always rank higher.

That’s why, a key element of the SaaS Lead Booster program is building strong and highly-authoritative white hat links to your site.

We use many white-hat, ethical link building strategies in your campaign. What links we build will depend largely on your needs. However, we almost always focus a lot of our attention on guest posting and try to get you placements on top sites in the target industry.

Step 7. Monitoring and Optimization

We evaluate the campaign’s performance continuously, analyze results, and double down on the techniques that are the most effective.

Every month, I personally send you a report outlining our actions and the results we’ve generated for your company, as well as the list of scheduled tasks for the next month.

Why Us – The Smashing Rankings Difference


Our purpose is to solve your SEO-related problems. Be it identifying and fixing individual issues with the site to implementing your entire SEO strategy.


We identify the biggest wins and improve your search visibility gradually by testing, learning, and iterating along the way. By working this way, we deliver results quick and accrue less cost for you.


We’ve spent over 5 years working in the SaaS industry exclusively. As a result, we understand the SaaS buyers mindset perfectly and are comfortable with engaging them in the SERPs.

Our Clients

Some of the companies we have helped grow already.

See more of our clients.

Frequently Asked Questions

Well, we might be biased but we think that you do, and that’s for a simple reason. SEO allows you to grow while keeping the Cost of Customer Acquisition (CAC) under tabs.

SaaS marketing has an inherent and unfortunately, unavoidable flaw. The more you grow, the more you have to pay to acquire users. This is particularly true for freemium or trial models.

Given the typical SaaS conversion rates, you need to drive huge amounts of traffic to generate enough signups to warrant steady revenue growth. So, if you rely on paid traffic to do so, your cost of acquisition will rise continuously. It will get even bigger as you try to scale and boost the growth rate.

Using channels that do not require you to pay for every visit, like SEO, maintains a low and steady CAC even while your traffic and signups continue to grow.

Our goal is to drive your signups and revenue. Over time, as the strategy matures, you will see an uptake of signups and conversions from the organic search. This will happen because our work will drive more traffic to your site from the search engines. So, a more immediate result will be an increase in visitors landing on your site from Google. This, however, will come as a result of your content ranking well for high-value keywords. You’ll notice that in the ranking reports we’ll be sending you every month.

In short, the biggest outcomes of the SEO strategy (in the order of importance) are signups, traffic, and rankings.

Unfortunately, there is no simple answer to this. You’ll see an uptake in rankings relatively soon. But these changes mightn’t be big enough to deliver the key results – traffic and signups. Depending on your current situation, it might take a while for the rankings to raise to a level where they start bringing relevant visitors.

In general, we say that you should see some changes in traffic around 90 days after launching the strategy.

There are three factors that make us stand out:

Our focus on a single industry – SaaS. We work with SaaS brands exclusively. As a result, we have an incredibly deep understanding of the industry. We know how your target audience thinks, how they look for information online, and most importantly, how they evaluate and choose SaaS products.

All this knowledge helps us deliver successful campaigns to clients.

The problem-solving approach. We do not follow the same route with every client. Instead, we focus on your current marketing problem and devise a strategy to overcome it in the shortest time possible.

The agile approach. We identify the biggest wins and improve your search visibility gradually by testing, learning, and iterating along the way. By working this way, we deliver results quick and accrue less cost for you.