SEO Strategy Development

Do you need to increase traffic, signups and revenue from the search engines but aren’t entirely sure how to achieve it?

When faced with any problem, today’s customers turn to the search engines first. They use Google to learn more about it. They research and evaluate available solutions. And they use the search results to navigate to the products they decided to try too.

So, as I’m sure you’ll agree, it’s much easier to grow a business, from attracting leads to generating signups and revenue, if you can position your marketing message along the entire buying journey.

But I bet that you’re not entirely sure how to do it, right?

You wonder whether to just keep creating more pages, hoping some of them will engage the target audience. Or, perhaps, you should expand the existing content, instead, and make sure it ranks better than ever before? And what keywords should you target with it to ensure more traffic and signups?

It’s all so hard to tell, isn’t it?

Well, that’s why you need a solid SEO strategy and we’re the agency specializing in developing it.

Over the last five years, we’ve helped countless SaaS brands identify and avail of their biggest opportunities to drive traffic and signups with SEO.

The Growth Master Plan

Our Growth Master Plan is a complete SEO strategy development service that connects your market knowledge with our experience in positioning SaaS companies to come up with an actionable roadmap you can follow to achieve your goals.

We tailor the Growth Master Plan to your business and its current situation to discover what you need to do to boost traffic, rankings and revenue.

ana-quaderno

“I’m blown away by the Growth Master Plan SEO strategy we received. It contains more than just the analysis of our current situation, the market, and the opportunity. We got a detailed, actionable plan to help us improve our rankings, drive more traffic, and reach our goals in return. With it, we now know exactly what to do to increase our traffic and signups. Thank you, Pawel!”

Ana Ojeda, Marketing Manager, Quaderno

What Our SEO Strategy Service Helps You Achieve

  • Understand how your best customers search for products like yours at different stages of the buying journey.
  • Discover the most profitable phrases to target and topics that deliver information to match a person’s needs.
  • Find out what actions will deliver the greatest outcome, from creating new content to improving your existing pages.
  • Get an actionable roadmap to reach your goals through search.

How We Do It

We begin by learning about your business, product, the audience, and the market. We also research your current situation, the website and content thoroughly.

Next, we conduct competitive analysis and market analysis to understand where your customers are right now and how they search for products like yours in Google.

We also conduct in-depth keyword research to identify commercial phrases and topic clusters (including informational-intent keywords) that you should focus on to gain topical authority.

SEO Strategy Development Includes:

  • SEO opportunity analysis and the market research
  • Deep keyword research for your target industry,
  • Topic ideation and content roadmap that shows what content you must create to rank for your target keywords,
  • Basic content audit and on-page optimization audit to identify problems that might prevent the site from achieving its maximum SEO potential
  • Competitive analysis
  • SEO content strategy development

Based on the analysis above, we identify:

  • In what topics you must gain greater authority to position your SaaS in the target market,
  • What specific keywords you should be targeting and with what content types,
  • The most relevant next actions to take, and
  • What specific content (blog posts or long-form content, depending on the keyword and search intent) you should be focusing on next.

Frequently Asked Questions

All the necessary research takes about two to three weeks to complete and prepare the growth plan for you. Depending on your site size, the target marketing and the business goals, we might need to spend even longer at it. We will notify you if that’s the case when discussing the project with you.

As with any strategy development project, the more information we have, the better research and decisions we can make. We need you to tell us more about your business, the target market, problems you solve for clients, and what goals you want the strategy to help you achieve.

We also need access to your Google Analytics and Google Search Console accounts to be able to analyze your current SEO performance.

We’ve made this process super simple for you, though. All you need to do is complete a short intake document that asks for the information we require. Competing it shouldn’t take you longer than 30 minutes. But the information you’ll share will help us to get started.

Why Us – The Smashing Rankings Difference

THE PROBLEM-SOLVING ATTITUDE

Our purpose is to solve your SEO-related problems. Be it identifying and fixing individual issues with the site to implementing your entire SEO strategy.

AGILE APPROACH

We identify the biggest wins and improve your search visibility gradually by testing, learning, and iterating along the way. By working this way, we deliver results quick and accrue less cost for you.

DEEP INDUSTRY EXPERTISE

We’ve spent over 5 years working in the SaaS industry exclusively. As a result, we understand the SaaS buyers mindset perfectly and are comfortable with engaging them in the SERPs.

Our Clients

Some of the companies we have helped grow already.

See more of our clients.